prAna expands its vision with a new catalog - Elixir Design

prAna brought Elixir in to establish the brand’s visual language and, in tandem, to begin developing prAna’s first direct-to-consumer catalog. The company had built a loyal following among climbers and yoga practitioners who valued the brand’s authenticity. Without compromising the soulfulness that defined its first 17 years in business, prAna wanted to attract a broader audience of outdoor enthusiasts, artists, and other “cultural creatives” to drive significant growth. The management team described prAna’s desired revitalized brand position as balancing “the thrilling tension between mindful living and living on the edge.”

Brand Identity for SF Non-Profit Tipping Point Community - Elixir Design

Calaméo - Coats & Schauberger - Nature as teacher - New principles in the working of nature (1998)

Times of the Islands

Brand Identity and Messaging for prAna - Elixir Design

prAna expands its vision with a new catalog - Elixir Design

Elixir Droppers

Shop Our Catalog

Brand Identity for SF Non-Profit Tipping Point Community - Elixir Design

PDF) A Lacanian Approach to Media