How Michael Jordan became a brand (even though he almost skipped the meeting with Nike)

8 Reasons Why Air Jordan 1 Sneakers Are Worth the Hype - KICKS CREW

The Godfather of the Jordan Brand': How Howard White found his calling as Michael Jordan's closest confidant

The Bridge Between Michael Jordan and LeBron James: Kobe Bryant - The New York Times

How Michael Jordan helped transform Nike from uncool jogging brand to selling £22bn-worth of trainers a year

Michael Jordan's 1984 Nike Air Ships sell for record $1.5M at Sotheby's

Air Jordan 11 Cool Grey Drop Exposed Zadeh Kicks' Alleged Ponzi Scheme - Bloomberg

Nike Executive Reveals Michael Jordan Helped Him Design The MVP Trophy - Fadeaway World

Ben Affleck Says Michael Jordan Is 'Too Big' To Appear In Upcoming Nike Film - Fadeaway World

Exclusive Interview With Michael Jordan's Longtime Agent David Falk