Gucci launches grass-stained denims for men; the price will shock you

Gucci sells grass-stained jeans, overalls for $1,200 and up

Gucci is selling grass-stained jeans for $770

Gucci is selling grass-stained jeans for $770

Zegna's change-making visionaries are inspired by a heritage of nature and sustainability – HERO

Gucci Selling Jeans With Deliberate Grass Stains for $770

Gucci is selling denim overalls with grass 'stain effect' for $1,400

Pair of Gucci jeans with 'grass stains' on knees will set you back $770

Famous fashion house faces backlash for 'awful' new collection: 'Wrong on all levels

Gucci Debuts $1,200 Jeans Designed with Grass Stains Around the Knees