Will JCPenney's core customers come back and show their love? - RetailWire

JCPenney is giving up its flirtation with consumers that simply aren’t interested in shopping with the chain. The department store retailer is also rolling out a new campaign with one of its biggest fans to let current and former Penney shoppers know that “shopping is back” at the department store retailer. Will JCPenney succeed by “loving those who love” it?

Will Kohl's be known for something other than its retail partners? - RetailWire

JCPenney Proclaims “Shopping is Back!” in New Campaign as it Celebrates 120 Years as an Iconic American Brand

iQmetrix Achieving a 360-Degree Customer View

Are JCPenney's owners a good fit to take over Kohl's? - RetailWire

JCPenney's CEO Is Done Chasing New Customers. 'We Are Loving Those Who Love Us.' - WSJ

J.C. Penney is still striving to become 'America's Favorite Store'

Is it now or never for J.C. Penney? - RetailWire

Will thredUP make Macy's more thrifty? - RetailWire

Retail Troubles Come In Many Forms: Compare J.C. Penney And Nordstrom

What will it take to fix J.C. Penney's shrinking sales problem? - RetailWire

JCPenney Sales Dip After Changes in Marketing, Pricing

Solved Answer should be given after going through the case

JCPenney unveils reimagined corporate HQ