Direct-to-consumer Bra Brand Parade Valued at $200 Million

Parade is just one of several innerwear brands raising hundreds of millions of dollars, hoping to take share in the intimates market.

Parade Takes On Victoria's Secret

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Direct-to-consumer Bra Brand Parade Valued at $200 Million

Parade Launches New Bralette Collection

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Parade Launches New Bralette Collection

Direct-to-consumer Bra Brand Parade Valued at $200 Million

At failed Gen Z underwear startup Parade, employee firings were often announced to the entire staff on Slack

Parade Bralette Review: We Tried the Brand's First-Ever Bra Launch

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