Parade to be bought by Fruit of the Loom licensee Ariela

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Meet Parade’s sustainable take on the timeless mid-rise brief with a breathable mesh panel, 360° stretch, and an ultra-soft feel that moves when you

Parade Launches a New Category: Bralettes » Press Release

Gen Z Favorite Underwear Brand Gets Scooped by Fruit of the Loom Licensee — Retail Bum, by Retail Bum

Meet Parade’s sustainable take on the timeless mid-rise brief with a breathable mesh panel, 360° stretch, and an ultra-soft feel that moves when you

Parade Launches a New Category: Bralettes » Press Release

Parade Joins Ariela & Associates Portfolio

At failed Gen Z underwear startup Parade, employee firings were often announced to the entire staff on Slack

Retail: DTC reckoning

Underwear Brand Parade Sold To Lingerie Manufacturer Ariela, 55% OFF

Ariela & Associates International Acquires Parade

Fruit of the Loom - arielle sunshine — designer & art director

Fruit of the Loom, Advertising Profile, See Their Ad Spend!

Fruit of the Loom returns for younger audiences with 'Fruitisms' campaign