Lingerie brand Playtex rebrand targets over-50s

Playtex, the lingerie brand, is launching a £1m marketing campaign to reposition itself as the underwear brand for women over 50.. From Campaign US

Playtex 1990s Print Advertisement 1993 Secrets Bra Panties

What does the most successful lingerie look like? - Quora

New Collection of Lingerie and bra

Lingerie brand Playtex rebrand targets over-50s

BrandAlley extends into beauty, home and travel

BrandAlley extends into beauty, home and travel

BrandAlley extends into beauty, home and travel

BrandAlley extends into beauty, home and travel

Playtex seduces women in their 50s

Playtex pushes half-cup sizes in MySize campaign

Brand history

Playtex - Wikipedia

Brand history

Playtex's Commitment