How intimates brand Kindly markets a Walmart-exclusive business

Intimates manufacturer Gelmart launched a new Walmart-exclusive brand called Kindly. But the company is marketing like a DTC brand.

Walmart elevates its intimates brand with a new name and expanded product line - New York Business Journal

EXCLUSIVE: Period-panties Brand Thinx Enters Walmart

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Say goodbye to bulky adult diapers and hello to a smooth and secure fit that looks like real underwear. The form-fitting design hugs your curves with

Always Discreet Max Protection Adult Incontinence Underwear, Large, 28 Ct

Womens Bras, Panties & Lingerie

The Retail Revolution: How Wal-Mart Created a Brave New World of Business: Lichtenstein, Nelson: 9780312429683: : Books

Sugarcane Stars in New 'Kindly' Bra, Underwear Brand at Walmart

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Kindly Yours Women's Sustainable Seamless Hipster Panties, 6-Pack - Walmart .com

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