Mega surf brand Hurley continues exciting pivot toward elder care

Surf fans thrilled when beard oil and Kai Lenny soon appeared on the market. All absolutely perfect for an aging demographic but there's more!

Vulnerable adult learner surfer preaches the joy of mediocrity in devastating essay, “I'm happy being a below-average surfer”! - BeachGrit

Leaked images: Former high-end surf brand Hurley pivots to inflatable pool floats and “performance” bodyboards! - BeachGrit

Smorgasboarder_03-january-2011

Mega surf brand Hurley continues exciting pivot toward elder care, releases line of handsome readers at Walmart! - BeachGrit

PDF) Subcultural enterprises, brand value, and limits to financialized growth: The rise and fall of corporate surfing brands

Boardsportsource issue 103 Oct/Nov 2020 by Source Magazine - Issuu

Bob Hurley for International Pro Designs - Shred Sledz

Smorgasboarder september 2013 by Smorgasboarder Magazine - Issuu

Hurley Drops 3 New Collections in Celebration of the Hurley Pro Sunset Beach

Bellow Press - Previous Editions of Workplaces Magazine and The Business of Furniture

Joel Parkinson's Key to Pro Surfing Longevity