New Jockey bra uses new sizing to account for volume

Jockey is unveiling a new bra that uses “3-D sizing” to take into account the shape and volume of a woman’s breast and uses a “fit kit” sent to a woman’s home to help her find a bra that fits her perfectly.

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Jockey International bids to end the ill-fitting bra by introducing a completely new sizing system that gets rid of traditional A, B, C cup sizes

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