Discover the process behind Herb Lubalin's ASICS logo - Logo Histories

The intriguing story of the ASICS logo designed by Herb Lubalin, Alan Peckolick and PAOS. LogoArchive's Logo Histories uncovers the lost stories behind the world's greatest logos.
The intriguing story of the ASICS logo designed by Herb Lubalin, Alan Peckolick and PAOS. LogoArchive's Logo Histories uncovers the lost stories behind the world's greatest logos.

Behind The Design: The Beginning of ASICS — sabukaru

After graduating in 1939, Herb Lubalin had a difficult time finding work; he was fired from his job at a display firm after requesting a two dollar raise on his weekly eight

LogoArchive's Logo Histories, Richard Baird

LogoArchive's Logo Histories, Richard Baird

Gonzalo Sainz (@sotomeior) / X

Herb Lubalin Was Controversial at Times, But Always Great • Petrolicious

Asics Logo and symbol, meaning, history, PNG, brand

LogoArchive on X: I've written a short piece about Lubalin's work with PAOS on the ASICS logo for Monday's newsletter. Sign-up to read it here: / X

LogoArchive's Logo Histories, Richard Baird

Tenth Letter of the Alphabet: Creator: Herb Lubalin, Part 7