How Fear of God became a rare US luxury brand success story

America hasn’t produced many luxury companies lately but Lorenzo’s approach – building the main brand and a streetwear label Essentials side-by-side, and ignoring much of the accepted playbook – is bringing big results
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
Fear of God is something of an exception as the only American luxury brand to successfully go global in recent years.

Fear of God makes physical debut at Selfridges - Retail Gazette

Fear of God Brand History

FEAR OF GOD デザイナー jerry lorenzo 愛用 サングラス - サングラス

Fear of God CALIFORNIA Essentials 46

Jerry Lorenzo Doesn't Want You to Be Afraid of God

How Fear of God became a rare US luxury brand success story: founder Jerry Lorenzo talks taking inspiration from faith, streetwear and DJ culture – and why he skips Paris Fashion Week

How Fear of God became a rare US luxury brand success story

Fear of God Brand History: Creative Passion Turned A-List Brand

Fear Of God Essentials Marketing Strategy

How Fear of God became a rare US luxury brand success story: founder Jerry Lorenzo talks taking inspiration from faith, streetwear and DJ culture – and why he skips Paris Fashion Week

How Jerry Lorenzo's Fear of God Is Reinventing Luxury American

A Designer Loved By Kanye Wears His Faith On His (Selvedge Denim) Slee

Fear of God: How Jerry Lorenzo Transformed the World Of Streetwear

Fear of God's American Luxury Story - WSJ

比較 Enssentials fear of god