Retailer's own labels are becoming stronger than classic brands more intimate, more contextual and more experiential - Peter Fisk

#8220;Private labels” (store brands) are a retailer’s own branded versions of popular products, used to be seen as cheap and generic, sometimes as low-priced imitators of classic brands. That old mindset has changed. Supermarkets now offer their own gourmet food ranges as good as restaurants, or even better when you can assemble them at home. […]

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