Kim Kardashian, the NBA, and the era of influencer-led sports

After Kim Kardashian's Skims teamed up with the NBA and WNBA, SportsPro explains why sports properties are welcoming influencer-owned brands with open arms.

Kim Kardashian signs $4 Billion deal for shape wear brand SKIMS. What do you think?, Sandrine Nzeukou, MBA posted on the topic

Sam Carp on LinkedIn: Women's Sport Week 2023 - SportsPro

SKIMS Named the Official Underwear Partner of the NBA

Kim Kardashian Blasted For 'Unnecessary & Random' Photoshopping

Kim Kardashian supports Tristan Thompson at LA Lakers game again in new post - and fans are furious

Kim Kardashian Supports Tristan Thompson at Lakers Game: Pics

Victor Wembanyama suits up with Louis Vuitton endorsement - SportsPro

Professional Fighters League agrees Just For Men sponsorship, fighters league

Upcoming Events – Page 87 – SportsPro

Kim Kardashian, the NBA, and the era of influencer-led sports sponsorships - SportsPro

kardashian: Kim Kardashian brings son Saint to see LeBron James as he led Los Angeles Lakers to victory - The Economic Times

2023 in review: 25 stories that shaped the sporting year - SportsPro