Supreme: a brand and a cult — Julia Makhalova

Supreme is not a brand—it is a cult. Supreme serves a mediating function between a need of self-transcendence and its fulfilment. Originally inspired by American conceptual artist Barbara Kruger’s Supreme Box Logo, it embodies the main principle of her work: “I shop therefore I am.” Standing for the

Julia is a brand strategy consultant, creator of 100 days with feelings project 

What is a cult brand?

How Cult Skate Brand Supreme Became a Darling of Luxury Fashion

Supreme Story Profile, History, Founder, CEO Fashion Retail Industry Companies SuccessStory

Not your 90s fandoms… How brands can embrace the Culture of Fandoms.

Creative Trends of the World Around You

A Cult Global Brand, Supreme, The Brand Story

Supreme: a brand and a cult — Julia Makhalova

Supreme: Remaining Cool While Pursuing Growth - Case - Faculty

What Designers Can Learn from Supreme—Brand and Cult

Supreme- A fusion of Business and Art

The Importance of a Good Brand Story

What's the difference between a CULT and a BRAND? — Banana Stand

How Cult Skate Brand Supreme Became a Darling of Luxury Fashion

A Cult Global Brand🔥, Journey of SUPREME, The Brand Story

The Importance of a Good Brand Story