How Nike, and Phil Knight, Turned Running Shoes Into Fashion - The Atlantic

The company’s long-serving chairman, Phil Knight, insisted that he wasn’t in the shoe business. He was in the entertainment business.

The Force Behind the Nike Empire

How Did Phil Knight Build Nike's Sustainable Competitive Advantage?

How Phil Knight built Nike into of the biggest brands in the world and became a billionaire

How Did Phil Knight Build Nike's Sustainable Competitive Advantage?

18 Things We Learned About Nike by Reading Phil Knight's Memoir

How Did Phil Knight Build Nike's Sustainable Competitive Advantage?

The Origins of Nike - the Switch

Shark Tank Entrepreneur Guide (& Phil Knight founder of Nike & Bombas activities)

How Did Phil Knight Build Nike's Sustainable Competitive Advantage?

How Nike changed business — and transformed workwear