H&M praised for championing body confidence after refusing to air-brush photos of models with blemishes and stretchmarks, London Evening Standard

H&M has been praised for promoting body confidence after leaving stretch marks and blemishes on photos of models instead of airbrushing them out.
H&M has been praised for promoting body confidence after leaving stretch marks and blemishes on photos of models instead of airbrushing them out.

Missguided's new 'body-positive' mannequins have caused a stir… but people are pointing out their one big mistake

Boohoo praised for NOT Photoshopping stretch marks off a model's bum

ASOS uses 'beautiful' untouched photos of models baring STRETCH MARKS on their bottoms and shoppers are thrilled

H&M Stops Airbrushing Bikini Models Stretch Marks Scars

Missguided accused of digitally-imposing stretch marks on model's body in campaign images, The Independent

H&M Stops Airbrushing Bikini Models Stretch Marks Scars

These beauty and fashion brands refuse to airbrush- now let's make it

H&M joining the 'healthy body image' bandwagon.

Liturature on United-We-WG - DeviantArt

The Bath Magazine October 2015 by MC Publishing Limited - Issuu

From social media to the catwalk, is fantasy beauty failing young women?, Body image

H&M Beauty is launching a Gen Z skincare and bodycare range

H&M stops airbrushing bikini models - who proudly show off their stretch marks, scars, moles and hairy arms