As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra shopper heats up

With its first acquisition, of 3-year-old Kit Undergarments, ThirdLove joins Victoria’s Secret and Journelle in upping its focus on the Aerie-dominated Gen-Z underwear market.

As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra shopper heats up

Heidi Zak on LinkedIn: As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra…

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ThirdLove Acquires Kit Undergarments

ThirdLove Acquires Gen-Z Underwear Brand Kit Undergarments

Trademarks Journal Vol. 68 No. 3491

Heidi Zak on LinkedIn: As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra…

ThirdLove Acquires Kit Undergarments

ThirdLove Acquires Gen-Z Underwear Brand Kit Undergarments

ThirdLove Buys Kit Undergarments for Undisclosed Amount - Yahoo Sports

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ThirdLove

ThirdLove Enters the Active Market After Years of Customer Demand

Kit Undergarments review: We tried Thirdlove's comfy underwear and bras