Victoria's Secret acquires Adore Me for $400 million to fuel comeback

The acquisition will allow Victoria’s Secret to tap into Adore Me’s digital fluency and Gen Z consumer base as it navigates a rebranding and comeback attempt.

Victoria's Secret to buy Adore Me, an online lingerie startup with a Bucharest-based IT team

Acquisitions Vogue Business

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Victoria's Secret Acquires Adore Me for $400M to Fuel Revamped Image - Retail TouchPoints

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Victoria's Secret to Buy Lingerie Brand Adore Me for $400 Million - WSJ

Will Adore Me bring love to Victoria's Secret? - RetailWire

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Adore Me gives Victoria's Secret a digital makeover

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