Meet the founders of a company offering made-to-order wigs

Isoken Igbinedion, Ifueko Igbinedion and Simone Kendle join Hoda & Jenna to talk about joining forces to create the company Parfait that offers custom wigs with the help of AI — and it’s gaining the attention of A-list celebrities. They stick around and surprise the family of 20-year-old Kenna Stephen, who as alopecia, with a new wig for her.

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Marcos Arellano on X: Meet the women creating bespoke wigs with the help of AI via @TODAYshow / X

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