How a 40-Year-Old Brand is Competing in a Millennial's World

By A Mystery Man Writer

As Kevin Costner in Angels in the Outfield once said, “If you build it, they will come.” He may have been referring to baseball, but the saying is also relevant when it comes to brands. “It” being…

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How a 40-Year-Old Brand is Competing in a Millennial's World

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Archive of stories published by Impact Exchange – Medium

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