HanesBrands Inc. - Hanes Launches New Hanes Originals Campaign With a Fun and Rebellious Twist on the Victorian Age

Hanes journeys back to its 1901 beginnings for the new “Make Yourself Comfortable” campaign featuring cinematic advertising spots to begin airing in April Hanes , America’s No.1 Brand of Underwear 1 , is giving a nod to its heritage in its new “Make Yourself Comfortable” campaign, set in the Victorian Age of 1901. The advertising spots support Hanes Originals, the largest cross-category collection in Hanes’ nearly 125-year-old history. Hanes journeys back to its 1901 beginnings for the new “Make

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Hanes Originals campaign nods to Victorian heritage

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