K-Pop Group NewJeans Partners With Levi's® - Levi Strauss & Co : Levi Strauss & Co

The Levi’s® brand is partnering with NewJeans, one of Korea's top K-pop girl groups, to further its ambition to engage younger customers.  

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Levi Strauss & Co

K-Pop darlings, NewJeans is Levi's newest global brand ambassador