E.L.F. Beauty Will Acquire TikTok-Viral Brand Naturium for $355

On August 29, E.L.F. Beauty revealed its definitive agreement to acquire Naturium, a skin- and body-care brand known for its TikTok-viral body washes.

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Elf Beauty to acquire Naturium for US$355 million

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E.l.f. Beauty acquires Naturium in 355 million dollar deal

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e.l.f. Beauty to acquire skin care brand Naturium for USD 355