Why Peloton and Lululemon partnered with each other

Peloton has been struggling for paying subscribers and its apparel ambitions need a lift, while Lululemon's prior bet to crack the exercise market was still dragging on its bottom line.

Peloton Shares Surge After Striking Partnership Deal With Lululemon

Lululemon accuses Peloton of being a 'copycat' as fitness giants

Lululemon Throws in the Towel on Mirror Fitness Device, Partners

Lululemon partners with Peloton, plans to stop selling Mirror

Seamless fit: Lululemon and Peloton are teaming up

Lululemon is partnering with Peloton😂 Dee is very anti-Peloton

Peloton and Adidas Join Forces on Apparel

Patent Wars: Peloton Sues lululemon, iFit, and Echelon

Lululemon strikes five-year partnership with Peloton for content

Lululemon and Peloton End Their Feud - WSJ

Lululemon signs Peloton content deal and shuts down Mirror

Lululemon is the official Peloton primary apparel partner - View

Peloton Goes All-In on Its New Strategy With Lululemon Partnership

Once Rivals, Now Partners: Peloton And Lululemon To Collaborate On

Lululemon Inks Five-Year Partnership With Peloton, Discontinues