Why Coca-Cola's 'New Coke' Flopped

Coca-Cola’s disastrous introduction of "New Coke" in 1985 delivered a painful lesson: Don't mess with a classic.
Coca-Cola’s disastrous attempt at rebranding Coke in 1985 delivered a painful lesson: Don't mess with a classic.

Coca-Cola's 'New Coke' Was The Biggest Flop Of The 1980s

A product that failed despite being better —The New Coke Fiasco, by Sejal Chauhan, ILLUMINATION

Coke is bringing back a failed product from the '80s for the 3rd season of Stranger Things - The Hustle

Coles Coke Cans 30pk Retailers

K20 LEARN Marketing Your Future

New Coke: The Most Memorable Marketing Blunder Ever?

Linda T. Kennedy (@LindaTKennedy) / X

Trump Strategist Compares Ron DeSantis to New Coke, Which Flopped

New Coke - Wikipedia

Video 7/10/1985: Consumers Say No to 'New Coke' - ABC News

New Coke Finds New Life on Netflix's Stranger Things

New Coke Is Back in 2019, and We Tasted It

Failed Products, PDF, Coca Cola