What is the coquette aesthetic, and why are twee bows trending? How Barbie, TikTok and Lana Del Rey pushed uber-feminine 'girlie fashion' onto AW24 runways at Prada, Coach and Thom Browne

By A Mystery Man Writer

Mary Jane shoes, Barbie-bright pinks, pastels, corsets and bows are all being embraced as part of the subversive ‘girlie fashion’ Tik Tok trend
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Bows have been an inescapable presence in our lives for the last few months. Or at least they have if you’ve spent even a passing moment on TikTok, where the #coquetteaesthetic has racked up some 18-billion plus views. In this pastel-hued, Lana Del Rey-soundtracked expression of uber femininity, there is nothing not improved with a bow – including a packet of McDonald's fries, ice cubes and even irascible cats.