What is Gen Z?

In this McKinsey Explainer, we define what is Gen Z and look into the specific traits, characteristics, and global forces that have shaped Generation Z.

Chart: Personalization Essential for Gen Z's Online Experience

State of Gen Z Mental Health 2022

5 Things Gen Z Will Spend Money On & Why Marketers Need to Care

How Does Gen Z Use LinkedIn, and What Types of Content Resonate?

Gen Z In The Workplace: How Should Companies Adapt? – Imagine

Gen Z and the toll of the pandemic - AP-NORC

What is Gen Z prioritising while taking admissions? - ExtraaEdge

Generation Z Workplace Statistics - Forage

How Gen Z is Changing the Face of Modern Beauty