What defines China's Gen Z consumers?

From patriotic spending to clothes as self-expression, Vogue Business in China conducted a survey to uncover the changing cultural values and shopping habits of this new generation of consumers.

What is Gen Z?

How fashion and beauty brands are tapping the C-drama opportunity

How fashion and beauty brands are tapping the C-drama opportunity

China's Gen Z are coming of age: Here's what marketers need to know

China's New Generation Z Consumers

7 Digital Lifestyles of Chinese Gen Z Consumers - ChoZan

Get to know Chinese Gen Z shoppers, the world's most powerful consumer group - Payment processing for in-store and online businesses - OTT Pay

Gen Z are driving China's consumer trend with impulse buying and instant gratification

China's Gen Z Drives Demand For Modern Health Solutions

China's Gen Z are coming of age: Here's what marketers need to know

China: attitude towards second-hand luxury goods among Gen-Z 2022

Decoding China's young luxury watch consumer

China News This Week: Wednesday 23 February 2022 - China Skinny