So that's why your bras never fit! We sent a 32C model bra-shopping - and found she needed a different size at almost every store

Eight out of ten of women are wearing badly-fitting bras because the traditional method of measuring bust size is outdated and just doesn’t work.

Your Bra Fit Guide

14 Best Bras of 2024, Tested and Reviewed

Find Your Perfect Fit - Bra Fitting Guide - Juste Moi

SMOOTHEZ Full Coverage Lightly Lined Bra

Wacoal womens Embrace Lace Underwire Full Coverage Bra, Black, 32B US at Women's Clothing store: Bras

What factors are considered when shopping for bras online? - Quora

What makes a well-fitting bra?

32C Bra Size: Introduction, International Conversion,, 56% OFF

SMOOTHEZ Full Coverage Lightly Lined Bra

26 Best Strapless Bras Our Editors Recommend - PureWow

Q&A: How Many Bras Should I Own

32C Bra Size: Introduction, International Conversion,, 56% OFF