Viral Underwear Brand Parade Has a New Owner

Last year, Parade was valued at $200 million. Now, it will be owned by the same company that holds the Fruit of the Loom bra license.

Sustainable Intimates Brand Parade Launches At Target

How Underwear Brand Parade Built a Following and Revenue on Instagram

Parade underwear criticized over Coca-Cola collaboration

Parade Launches Gender-Expansive Underwear

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Best Women's Underwear 2024

Underwear brand Parade expertly encapsulates Gen-Z's values - Thred Website

Parade CEO Cami Téllez on Victoria's Secret, Underwear, and Opening NYC Store - Bloomberg

This Viral Underwear Brand Sells a Million Pairs Every Year — Here's How You Can Get It Exclusively on Sale

Viral Underwear Brand Parade Opens First Store

This Viral Underwear Brand Sells a Million Pairs Every Year — Here's How You Can Get It Exclusively on Sale

Gen Z Underwear Startup Nears Sale, Highlighting New Phase of Retail M&A — The Information

Parade underwear review: We tested the underwear brand loved on Instagram

Does Parade Underwear Make You Feel Good About Yourself?

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