Duluth Trading Armachillo Underwear TV Spot, 'Put 'Em on Ice'

The Duluth Trading Company illustrates what overheated underwear feels like by putting flaming-hot roasted marshmallows down this man's skivvies. As a refreshing alternative, Duluth's Armachillo Underwear creates a block of ice around him, cool enough for a swan ice sculpture.

Let's face it. Nether regions get pretty heated! So ditch the bunched, sweaty cotton undies and pull on the revolutionary cooling technology of

Women's Armachillo Cooling Briefs

Armachillo Underwear, Don't steam your oysters - put 'em on ice with Armachillo Underwear.

Crank the cold and shore up support with Armachillo Bullpen Boxer Briefs – now in a handy 2-pack!

Men's Armachillo Bullpen Boxer Briefs 2-Pack

Duluth Trading TV Ads

When it's Texas-hot out there on the job site you need the absolute best cooling performance everywhere you can get it. So ditch the hot, sweaty

Men's Armachillo Cooling Briefs

Duluth Trading Men's TV Commercials

Duluth Trading TV Commercial: Put 'Em on Ice Armachillo Underwear

Duluth Trading Armachillo Underwear TV Spot, 'Put 'Em on Ice'

Duluth Trading Men's TV Commercials

Duluth Trading Men's TV Commercials