Understanding Why Gen Z Drinks Less

Young adults in Generation Z are increasingly abstaining from alcohol. The drop in alcohol use, however, coincides with an increase in cannabis use.

Understanding Why Gen Z Drinks Less

Gen Z: The Sober Curious Generation

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Why millennials and Gen Z are helping lead the zero-proof drink surge

40 per cent of Gen Z 'would consider giving up booze for good

7 reasons why Gen Z is drinking less at concerts

Gen Z Beverage Trends & How They Impact Alcohol Producers - Ekos

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Gen Z Alcohol Trends: Key Stats & Insights

Sober Curious and Alcohol Statistics

Gen Z Drinks Way Less At Shows

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GEN Z'S INTEREST IN THE SOBER CURIOUS MOVEMENT INCREASES 53%, FROM 2023 TO 2024, ACCORDING TO A NEW NCSOLUTIONS ANALYSIS