DBApparel UK hired Sixty to promote lingerie brand Playtex to

DBApparel UK has called in Sixty to handle its lingerie brand Playtex's repositioning for older women.

Lingerie Insight May 2012, PDF, Bra

Playtex WOW Bra Satin Lingerie 1980s Print Advertisement Ad 1988

Lingerie brand Playtex rebrand targets over-50s

Hanesbrands to buy France's DBApparel to expand in Europe

Lingerie Insight May 2012, PDF, Bra

Lingerie Insight May 2012, PDF, Bra

Brand history

Hanes Comfortable Clothing for Every Body

1986 print ad page -Playtex Thank Goodness it Fits BRA lingerie SEXY GIRL Advert

Lingerie brand Agent Provocateur could be heading for administration, Business

Brand history

Playtex Brand History

Playtex Brand History

Iconic Bra Brand Playtex Launches New “Be Uniquely You” Marketing Campaign Celebrating Women and Their Individuality

Vestiaire Collective: Long Live Fashion campaign