Tommy Hilfiger : Fashion Branding Strategies in USA and China

ABSTRACT This article carrie out a case study of American fashion brand: Tommy Hilfiger and compared the differences of its brand strategies between the United States and China. This article analyzed its brand personality through SWOT Analysis Model.

Tommy Hilfiger : Fashion Branding Strategies in USA and China

Tommy Hilfiger : Fashion Branding Strategies in USA and China

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