TikTok advertising benefits small businesses

As TikTok rises in popularity, small businesses are paying attention to the hype, according to a TikTok Marketing Survey from software company Capterra.

Among businesses that post both organic and sponsored content, 72% say organic TikTok content is extremely valuable to their company’s overall marketing performance, while 55% say the same for ads.

TikTok Policy on X: New report from @OxfordEconomics: TikTok supported a $24.2 billion contribution to U.S. GDP in 2023. Read more: / X

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