ThirdLove wants to make bra shopping more fun

ThirdLove co-founder Heidi Zak says most women hate bra shopping. She wanted to change that with more comfortable, customized options.

ThirdLove 24/7 Lace Balconette Bra

Bra sizing is wildly confusing. Her company seeks to change that

ThirdLove Changes the Way Women Shop for Bras

You can now buy products directly on Instagram

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ThirdLove 24/7 Classic Underwire T-Shirt Bra

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ThirdLove wants to make bra shopping more fun

ThirdLove wants to make bra shopping more fun

ThirdLove 24/7 Perfect Coverage T-Shirt Bra

You can now buy products directly on Instagram