After All These Years, Barbie Is Still Reinventing Herself - The New York Times

What Students Are Saying About Barbie - The New York Times

Barbie Is Suddenly Everywhere—What Does That Say About Millennials?

Barbie' movie review: Greta Gerwig, Margot Robbie, Ryan Gosling

What Legacy Brands Can Learn From Barbie's Reinvention

Marketing Breakdown: The Barbie Phenomenon - Valley News Group

Barbie and Balmain Want to Make Toys the Next Big Fashion Frontier - The New York Times

Barbie, A Story of Brand Reinvention, by Miriam Ordonez Clifford

When Barbie Stopped Being White, Notes from America with Kai Wright

The Resilience of Barbie: Lessons in Business Longevity, by Neri Karra Sillaman, PhD

Not every version of Barbie and her friends was a hit. Check out these flops

Barbie, Like her Creator Ruth Handler, Is a Feminist

How Mattel reinvented Barbie To Become A Global Icon

Let's eat Barbie! A journey through one doll's wry reinventions

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