By A Mystery Man Writer
What Students Are Saying About Barbie - The New York Times
Barbie Is Suddenly Everywhere—What Does That Say About Millennials?
Barbie' movie review: Greta Gerwig, Margot Robbie, Ryan Gosling
What Legacy Brands Can Learn From Barbie's Reinvention
Marketing Breakdown: The Barbie Phenomenon - Valley News Group
Barbie and Balmain Want to Make Toys the Next Big Fashion Frontier - The New York Times
Barbie, A Story of Brand Reinvention, by Miriam Ordonez Clifford
When Barbie Stopped Being White, Notes from America with Kai Wright
The Resilience of Barbie: Lessons in Business Longevity, by Neri Karra Sillaman, PhD
Not every version of Barbie and her friends was a hit. Check out these flops
Barbie, Like her Creator Ruth Handler, Is a Feminist
How Mattel reinvented Barbie To Become A Global Icon
Let's eat Barbie! A journey through one doll's wry reinventions
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