The State of Fashion 2024 report

McKinsey’s State of Fashion report offers the best of our research and insights into the fashion industry. Explore the findings from our latest 2024 report.

The Business of Fashion

The Future of Fashion Marketing in 2024: From Performance to Brand

Comments - Highlights from McKinsey & BoF's State of Fashion 2024

Generative AI Illuminates Fashion's Future Amidst Uncertainty In

Accountability Report 2024 — Remake

The Spring 2024 Trend Report » The Style That Binds Us

An update on the proposed Washington State Fashion Sustainability

2024 State of Fashion Trends: Trends & Challenges

2024 State of Fashion Trends: Trends & Challenges

What is fast fashion and why is it a problem?