The Power of Deliberate Exclusion in Paid Media

This article idea came to me after two specific conversations with clients this week on the importance of exclusion - one today on LinkedIn Paid Media campaigns and the other earlier in the week in relation to Google Ads. In the wild world of paid media, every dollar you spend should count.

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Brian Gibson on LinkedIn: #digitalmarketing #strategymatters #pathtosuccess #marketinginnovation…

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