By A Mystery Man Writer
U.S. private label brands have seen $143.4 billion in sales over the year, a figure up nearly $14 billion since 2015, according to Nielsen. In comparison, store brands have grown 3.7% since one year ago; and name brands have grown by 1.9%. Today’s consumers are more willing to splurge for store brands than they would for name brands. In fact, 40% of Americans say they would pay the same or more for the right store branded product, while just 26% feel that name brands are . . .
I recently spoke with Todd Maute, partner at brand strategy and design agency CBX, to get a glimpse into how store brands continue to grow and differentiate themselves from larger national brands.
Private Label - Ultimate Guide For Beginners For 2024
GNC Private Labels Advertising Profile See Their Ad Spend!, 51% OFF
Kevin Pigg - ARCH Case Manager - ARCH Circle of Care
Holiday Fun Can Build HVAC Customer Relationships, 2019-12-09
PLMA for Retailers Information is the key to success
Oct 2023 –, 49% OFF
Oct 2023 –, 49% OFF
The state of private labels in the United States - NIQ
What's your resident persona and how could it shape your career?
HCB October 2019 by Enhesa Product - Issuu