By A Mystery Man Writer
Today we are going to analyse The Body Shop company through the explanation of the BCG matrix. The Body Shop is positioned as one of the market leaders in cosmetics.
The BCG Matrix and The Body Shop, cosmetics market leader
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Someka - Have you heard about BCG Matrix before? If you want to make a product portfolio analysis, strategic management or brand marketing this is the framework that you are looking for.
Flow chart of BCG Matrix. Download Scientific Diagram