Tencent Video's Legend of Magic Jade mini-drama integrates interactive elements as short-video segment wins eyeballs

By A Mystery Man Writer

Online mini-dramas are incorporating interactive, video-game style elements as popularity surges on the back of boom in short video content on platforms such as Douyin.
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Chinese online mini-dramas are becoming more interactive with a new series from tech giant Tencent Holdings integrating video-gaming features, as industry players try to win viewers in the fast-growing segment.