Ted Baker Packaging Case Study

Ted Baker was styled after its founder, Ray Kelvin’s alter ego, a persona of an “intrepid aviator, an all-round sportsman and the consort of princesses and Hollywood beauties.” From this was borne Ted Baker’s essence of charisma, creativity, and quirkiness. First launching as a men’s shirt specialist in Glasgow, Ted strived to communicate the brand’s special personality from the get-go, offering free laundry services for every shirt purchased. Quickly, the brand developed the title of ‘No Ordinary Designer Label’.

Handbags, Designer Bags, Women's Bags

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Rubberised Hard Case Bag

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Velvet Bow Flap Over Bag

NIALINA

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Ted Baker

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Ted Baker Albany Eco 2-Wheel Business Case

Ted Baker Aimee Curve Bow Make up Cosmetic wash Bag in Oxblood, Oxblood, Classic: Buy Online at Best Price in UAE

Ted Baker Packaging Case Study

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