Strategic Brand Management: Lacoste

brought to you by Amelia Ristiyana Husodo, Hans Stevanus Maryo, Pham Vu Huyen Trang, Zita Setiawan

Lacoste Appoints Ciaran McInerney from Hugo Boss as Chief Commercial Officer for North and Central America

From Polo to Pixels: Case Study on Lacoste's Web Strategy

CBBE Brand Pyramid, Market Segmentation, and Marketing Effort

History & Marketing Strategies of Lacoste Brand

Lacoste owner looks to snap up more brands as sales surge

Lacoste Financial Information

Lacoste marketing success case

Lacoste Case Study - Maison MRKT

Lacoste Financial Information