How Ethika Stayed Hip And Got Underwear Sales to Hop - Orange County Business Journal

There are a lot of easier ways to make money than starting an apparel brand, according to Ethika Inc. Chief Executive Matt Cook, who joined the underwear manufacturer in 2012, little more than a decade after its founding.

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The Grape Kush boxer briefs from Ethika arrive in a green and purple colorway, with close-up images of marijuana featured throughout. Made using

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Ethika, an Underwear Brand, Is Dropping Mixtapes With Lil Wayne, Meek Mill & More

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Padres' Manny Machado partners with underwear company Ethika

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