A Trans Man Stars in an Inclusive New Subway Ad for Period Underwear Brand Thinx

Thinx is a brand of underwear for humans that menstruate. Those humans are not necessarily always going to be cisgendered women, as transgender men can, and do, menstruate. With its latest subway campaign, which took over New York

Thinx is a brand of underwear for humans that menstruate. Those humans are not necessarily always going to be cisgendered women, as transgender men can, and do, menstruate. With its latest subway campaign, which took over New York's Union Square station today, the brand has represented exactly that.

Glossy: The Direct-to-Consumer Era, Thinx

Glossy: The Direct-to-Consumer Era, Thinx

Using Design Principles to Increase Conversions Landing page optimization, Landing page, Unbounce

Can You Spot Why the MTA Might Ban These Ads From NYC's Subways?

Mother Nature as Brand Strategy: Gender and Creativity in Tampax Advertising 2007–2009, Enterprise & Society

This Period-Friendly Underwear Company's Subway Ads Were Deemed Inappropriate

Trinity News Vo. 69 Issue 8 by Trinity News - Issuu

Will the New York City Subway Ban These Ads for Using the Word Period?

Thinx, una marca que rompe tabúes porque los hombres también menstrúan - Marketing Directo

Brighton period underwear brand launches gender-neutral undies for transgender community

Mother Nature as Brand Strategy: Gender and Creativity in Tampax Advertising 2007–2009, Enterprise & Society