Morphe's Jeffree Star split shows high risk of reliance on influencers

Now that cosmetics giant Morphe has officially cut ties with beauty mega-influencer Jeffree Star, many are asking in hindsight why it took so long. 

Morphe Closing All US Stores After Failed Bet on Jeffree Star, James Charles - Bloomberg

Jeffree Star Loses Partnership With Morphe Cosmetics

WHEN AN INFLUENCER GOES ROGUE ON A BRAND: MORPHE CUTTING TIES WITH JEFFREE STAR

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Morphe Cosmetics: Jeffree Star Not Owner, Despite Tati Westbrook Claim

About Face: Jeffree Star, The Immortal Internet Beauty - V Magazine

Someone Leaked Jeffree Star's New Concealers and the FBI is Getting Involved

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jeffree star - Makeup

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Jeffree Star Dropped By Morphe Cosmetics After 'Inappropriate' Behavior – Hollywood Life

Why Did Morphe Drop Jeffree Star? The Company Is Cutting Ties With Him