Levi's Design Stands the Test of Time Cooper Hewitt, Smithsonian Design Museum

Who can forget those 1990’s Levi’s commercials – marketing sex appeal, celebrity fashion, romance and rock ‘n’ roll style! Instilling marketing slogans like “Originals stand the test of time” and “The more you wash them the better they get,” Levi’s jeans are an iconic image of American culture and style. Today, Levi’s signature button down

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Cooper Hewitt, Smithsonian Design Museum

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