Sports Event Management 101: How to Plan and Grow a Fanbase

Think of the last time you felt the adrenaline of a local marathon or the camaraderie at a community yoga session.  That's the magic of health and fitness events. They’re not just about breaking a sweat; they’re about building bonds. And there’s business to be had, too. Sports events are predicted to have a market volume of $37.16bn by 2027, so sports event management is one area worth looking into.  At Eventbrite, we do everything we can to support our community of event creators to build once-in-a-lifetime sports moments — whether it’s a sports event fundraiser, major cheerleading competition, medieval

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